AT&T created StatsZone with help from Nexus Studios. StatsZone is an augmented reality experience that displays statistics in the Chicago Bulls app.
Fans can view statistics up to and including 5 years ago in the application. Users place a virtual basketball court on a flat surface, here they see graphs, statistics and animations that visualize the numbers behind the game.
Fans can share clips of their favorite highlights from the match via social media. The experience is available through the Chicago Bulls application on iOS and Android. AT&T wrote a news article about the experience and Next Reality also wrote an extensive article.
Brand: AT&T & Chicago Bulls
Tech: Augmented reality
Collaboration: Nexus Studios