Arby’s developed a web app that lets customers identify the type of fry by recording them. The company also offers discounts in-app after utilizing their AI fueled AR tool.
The brand introduced an AI powered web app that lets users identify, discover the quality and attributes of their snack by snapping a picture.The app has been developed to attract consumers to a new Arby’s product, the permanent addition of the crinkle type. The web app also detects the crinkle type or a traditional type of french fry and it identifies the type they’re eating.
The integrated application could possibly lead to a wider audience, increasing engagement rate, satisfaction and e-mail applicants. Arby’s post on Instagram already reached over 115.000 views, growing their follower count.