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Amazon Launched its own virtual try-on for their shoes in the US and Canada. This application is a follow-up of an previous AR tool where customers could preview how furniture would look in their house, living room etc.
Customers simply point their camera at their feet and scroll through a variety of shoes. The Tool makes it available for users to view the shoes from different angles. If they like the shoes, they can immediately purchase them.
The try-on is only available for iOS users and it is expected that it will be available for Android users soon. Virtual try-on helps reduce product returns so Amazon will benefit from this introduction.
Brand: Amazon
Tech: Augmented Reality
Branche: Retail
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