Adidas | Virtual Footwear

May 31, 2022

Adidas launched new OZWORLD footwear with a Metaverse experience. Users are able to create a unique avatar which they can use in the Metaverse or as a GIF on social media.

To discover the unique avatar, the user answers seven personal questions on the website. After that, users choose which footwear of the OZWORLD collection they like the most. The answers to the questions creates the unique avatar.

The Instagram post of the experience has over 650,000 views. Furthermore, numerous websites such as Hypebeast wrote about the experience.

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Brand: Adidas
Tech: Virtual Reality
Branche: Fashion

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