12 examples of what companies are doing in The Metaverse
More than 50% of the 150 C-suite executives are cautiously optimistic about the Metaverse and see some future business value in the metaverse for their industry or company, according to a survey conducted by a consulting company, WestMonroe.
With the increasing popularity of immersive technologies, no doubt, companies of all sizes are seeing the Metaverse technology as the next market opportunity to not only engage people but also to transcend the boundaries of office walls to encourage virtual training and learning.
In this article, we would look at 12 such examples of companies working or planning to work in the metaverse.
1. Skechers
American footwear company Skechers has joined the metaverse bandwagon. As per NFTevening, the footwear brand has signed a lease in Decentraland’s Fashion District.
Michael Greenberg, president of Skechers, said in a press release. “We look forward to embarking on this virtual era, and exploring creative ways for our brand to engage with new customers and audiences as we launch the new Skechers experience.”
As per the report, Skechers plans to build an experiential store in Decentraland. The company has also filed trademark applications to sell digital assets such as footwear and apparel.
2. UA Multimedia
UA Multimedia, a technology holding company and a solution provider in the areas of blockchain and cryptocurrency has forayed into the metaverse by acquiring land in the Sandbox.
The company is planning to host various entertainment and marketing events. Further, it also plans to develop a Sandbox play-to-earn game as well as game assets that can be sold as NFTs.
Michael Lajtay, CEO of UA Multimedia said “Sandbox has a uniquely versatile ecosystem from which we can build on and monetize. We now have a number of promising crypto projects in our pipeline which should elevate UA Multimedia onto another level and allow us to pursue acquisitions and more significant projects.”
3.Havas Group
One of the largest public relation firms, Havas Group opened a virtual village last month in Sandbox which includes a recruitment services to make the onboarding experience seamless and exciting for the joinees.
Further, it plans to use exclusive content and gamification to organise conferences, events, concerts, clients presentation and product launches.
The virtual village is scheduled to open in the Sandbox at the end of April 2022.
4. Heineken
Lager company, Heineken has launched a virtual beer named ‘Heineken Silver’ inside its virtual brewery in the Decentraland.
The company has used self-deprecating humour to poke fun on themselves and other companies who are jumping the Metaverse race.
What’s really fascinating is that instead of using nutritional value, the can comes with virtual values such as pixels (0g), HTML (0g), RGB Colours (0g), Render (0g), glitch (0g), and others. Read more about Heineken in The Metaverse.
5. Tata Consultancy Services
IT service major, TCS has taken small steps to invest in its Metaverse ‘ThemaTICS’. The company plans to create immersive experiences in a variety of verticals including e-commerce and workplace training.
The company has also started working on a “virtual bank” for retail transactions and a non-fungible token (NFT) marketplace using its own blockchain system.
6. HSBC
The financial institution has bought land in Sandbox to engage and attract sports, e-sports and gaming enthusiasts.
Suresh Balaji, chief marketing officer, Asia-Pacific, HSBC, says: “The metaverse is how people will experience Web3, the next generation of the Internet — using immersive technologies like augmented reality, virtual reality and extended reality.
In February, JPMorgan became the first bank to open a lounge in Decentraland.
7. Adobe
Adobe aims to provide businesses with necessary tools to build the metaverse. During the Adobe Summit 2022, the company released ‘Substance 3D modeler’ and ‘AR tools’ for brands to start creating 3D and immersive content.
At the event, Adobe demoed the tool to reveal how users can sculpt a 3D object in an editing suite and share the assets for Metaverse creation.
Further, the company also announced that it is also enhancing behaviour builder, an AI feature for Adobe Aero, allowing users to create AR experiences with no-coding skills.
8. Wendy’s
Fast food restaurant chain announced that it has partnered with Meta to launch a 3-D world called Wendyverse.
The users across US and Canada can visit the Wendyverse using Oculus Quest 2 and explore the virtual town.
Those who attend the Wendy’s virtual world will be entitled to sausage or bacon, egg and cheese biscuit for $1.
9. Bosch
A Germany-based engineering and electronics company, the Bosch group, announced its North American division will partner with Carnegie Mellon University to further explore the use of spatial computing in manufacturing environments.
The team is interested in finding how a digital factory can be incorporated in workers’ learning environment.
10. Marriott
The hotel chain had launched its NFT collection titled as Power of Travel collection in partnership with digital content creators at Art Basel Miami Beach, last year in Dec.
Three winners at the unveiling won one of the works along with 200,000 Bonvoy points. The points offered winners to book free stays and recreational activities.
11. Hyundai Oilbank
Hyundai Oilbank, a refinery in South Korea, has created a digital all-in-one service station to promote its different business verticals and invite customers to visit.
The virtual station was created in Zepeto, a metaverse platform which enables users to create their own 3D avatars using face recognition.
The company issued a press release stating that the virtual station can be accessed via PC or Laptop or a VR device.
12. Warner Bros and DC Comics
Warner Bros and DC Comics plans to launch ‘The Bat Cowl NFT Collection’. The collection would consist of 200,000 unique 3D-rendered Batman masks NFTs drawing influence from 83 years of DC’s Batman.
The NFTs come with various utilities. For example, buyers will get access to a private DC universe fan forum that includes behind-the-scenes content, events for DC fans, and other merchandise.
In addition, DC plans to integrate the Bat Mask collection into future stories from DC Comics.
As the Metaverse continues to evolve, we will witness many enterprises from small to big having a virtual presence.
Once the infrastructure within the Metaverse becomes fully functional, companies should then think of how their products and services would look like in the Metaverse.
VR Owl has created various applications and content for the Metaverse. Reach out to us to know more.
