1-800-Flowers.com | Bouquets with a story
1-800-Flowers has collaborated with fashion designer Jason Wu to create an augmented reality experience for customers, bringing the joy of receiving flowers to the digital age.
The company wants to enhance the shopping experience through digital checkout and web-based augmented reality. The AR experience is meant to help visualize the appearance of the product, such as the color, design, and size of the bouquets. Not only helping customers decide but also enhancing the experience by for example enabling direct payment in AR via Apple pay.
The outcome is an integrated AR experience on mobile to view Jason’s bouquets and to seamlessly pay. Payments can also be made with the integrated Venmo app. The ability to place flowers before sending it is an ideal way of using augmented reality to save customer’s money and time. Users of the app have been pleasantly surprised at the functionalities 1-800-Flowers have to offer.
Tech: Augmented Reality
Collaboration: Jason Wu